Is Your Fish Really Fresh

Have you enjoyed some of our fish lately and wondered why it is so outstanding, leaving your tastes buds screaming for more? We take pride in the way we handle our fish, which is by flash freezing. This process can taste fresher than the "fresh" fish you could get at your local bistro. Most fresh fish spends one to two weeks in the cold chain before it even reaches your plate. Our fish is processed within 4 hours of harvest and frozen using state-of-the-art Japanese belt freezing systems.

What is flash freezing?

• Flash freezing is used in the food industry to quickly freeze perishable food items. Products are subjected to temperatures well below freezing causing the water inside the foods to freeze in a very short period without forming large crystals, thus avoiding damage to the cells, otherwise known as freezer burn. 

Why buy flash frozen products?

• Quick freezing fish seals in nutrients so it is often fresher than "fresh" fish.
• Fish and seafood begins to decline in quality immediately after being caught, so freezing fish as soon as possible retains quality and seals in freshness.
• "Fresh Fish" can often take up to a week to reach a store. Often time, flash Frozen products are frozen at sea within hours of being take from the water. 
• Flash freezing insures that ice crystals within both meat and seafood are extremely small. This reduces water absorption and destruction of the cells. End result is better quality meat and seafood. 
• Enables the consumer to purchase a high quality food product no matter where they live. Proximity to the food source is not an issue. 
• It is impossible for bacteria to multiply on frozen food. 
• Freezing naturally locks in nutrients and vitamins with no need of preservatives.

Environmental benefits of frozen meat and seafood

• Keeping flash frozen products on hand limits the trips to the grocery store. This reduces your carbon footprint. 
• A full freezer uses less energy than an empty one.
• Longer shelf life results in less wasted food.
• Air freighting unfrozen food has a huge negative environmental impact.